We perceive Public Relations (PR) as a means of leading companies and associations to more success. Our work shall help strengthen the trust in companies, establish brands and optimize the maintenance of important relations – with individual groups as well as the general public. Through reliable information. Through entertaining texts. And especially through a really good story – a narrative that creates images in the reader´s imagination, sparks interest and leaves a lasting impression.
rfw. develops your topics, structures contents, opens up channels of communication. And we realize the products that best bring across your topics – from press release to your website which informs vividly and concise.
In close coordination with you we elaborate comprehensive communication solutions for your goals. Our consultation starts with an analysis of your current situation and your target group as well as existing tools and media, goes on with the development of strategic priorities, conception and planning and all the way to their practical implementation. In special areas like fair construction or big customer events we can rely on our wide network of specialists.
Nowadays good products and innovative services alone are just not sufficient anymore. In the information era, the right positioning and presentation on the market is essential for a company´s success.
Corporate communications combines all forms of communicating which aim to sharpen the profile of a company to increase its value in the long term.
Credibility and trust are key success factors for answers to these so immensely important questions: How convinced are customers, partners and investors of a company, its brands and products? And how about its employees? And which values does an organization stand for?
A lastingly positive corporate identity is no coincidence. It has to be actively controlled; with a straight strategy and activities that provide orientation and create trust – internally and externally.
We at rfw. have the expertise for all this. In close coordination with you we define our shared strategic objectives and develop appropriate measures – for the entire communication or individual projects like in press and media relations, in corporate publishing or issue management.
Marketing communication is essential to positioning a product on the market or cultivating its image. It shapes public opinion. Success in the market is based on a really good story behind the product and the trust of customers and users in a brand. Strategic communication leads the way from a "trade mark" to a "trust mark" by means of valuable content.
rfw. supports you in sharpening the profile of your brands and products. In close collaboration we develop the strategic common thread, plan and control campaigns. We provide informative and convincing product communication (B2B and B2C), gladly accompany your presentation on trade fairs and develop material for your sales promotion.
Internal communication creates added value: Well informed and motivated staff supports the success of your company. Moreover, each employee characterizes the company´s public image and is an important multiplier regarding its performances, visions and image – and in the positioning of the firm as an attractive employer.
Especially in change processes internal communication is of great importance: Well informed employees can better relate to the necessity of reorganization, better understand new controlling or IT systems and actively shape integration of different business cultures after an acquisition. Open and transparent communication supports this transformation and helps reduce frictional loss.
rfw. is your partner in optimizing your internal communication. We conceptualize staff magazines, intranet presences and newsletters.
The world of media is becoming more and more diverse. Anybody can communicate increasingly fast and through a constantly growing number of channels. The consequence for companies and organizations: They have to occupy their topic areas with clear messages and by means of professional communication.
Media work is the bedrock of our agency. Journalistic know-how is our tradition – it is and remains our core competence. Our staff members are well trained editors. During their training at print media, radio and television they have become familiar with the other side of the desk. They know what journalists look for: exciting topics – convincing content – and high-quality texts they can use without further effort.
We offer full service in media relations – from research and distribution to multimedia concepts.
Hardly any company can do without publications. Well designed product flyers, customer magazines, annual reports or newsletters with professional texts give a voice to the company, put a face to a brand and shape the profile of a product. In times of vanishing brand loyalty and increasingly difficult acquisition of new clients customer retention is of central importance.
rfw. develops, designs and writes publications bursting with information, so you reach people and markets. We do this with 50 years of experience and threefold expertise:
The company and its products reach a long-term tangibility through printed materials. Digital channels are the fast way of information to its goal. We gladly consult you which way of communication best fits your strategic objectives.
It is fast and globally available: The internet is nowadays source number one for information. It is showcase and platform for discussion, electronic press distributor and global market place. In a nutshell: a transport medium for information of any kind – and quality. We support our customers to be the decisive click more interesting and credible than the general background noise.
We by no means claim to reinvent the wheel. Our perception of online PR is rather the intelligent transfer of proven PR techniques to the virtual world in order to reach your strategic goals.
rfw. develops fascinating contents. By means of attractive visual presentation and technical optimization we make sure that the user will easily find and understand this information.
We offer one-stop service – from concept to implementation and mentoring of online offers. And more: Under the heading "Cross Communications" we see to a reasonable combination of online offers and traditional offline communication.
Even in the era of digitalization no form of communication can top the effect of the personal dialogue between human beings. Trade fair participation incites conversation with your trade partners and customers; events strengthen the ties to your customers and offer an opportunity for the media to report about you; personal contacts to journalists create understanding and open new ways of communication.
rfw. supports customers in the organization of company events – from concept and planning to invitation and press kit.